Omphacion
I brought the Omphacion® to life with a 360° approach, managing all aspects of its visual identity. I directed photoshoots, designed the website, social media, and packaging, establishing a cohesive brand presence.
As Head of Communication, I oversee the brand's messaging and aesthetics for this 100% natural, italian beauty line.
ART DIRECTION - WEB DESIGN - VIDEO STORYTELLING - PACKAGING DESIGN - SOCIAL MEDIA DESIGN - SET DIRECTION
Website Design
I was and still am responsible for the graphic design of the website, working in collaboration with a professional developer.
The site showcases the story behind the project and integrates a fully functional e-commerce system, combining visually engaging design with seamless functionality to enhance the user experience.
Power of Nature 🌱. Magic of Science. 🧑🔬🔬
Power of Nature 🌱. Magic of Science. 🧑🔬🔬
Video Storytelling
I write and create storytelling videos for Omphacion with the goal of showcasing the brand's three core values: tradition, innovation, and natural beauty.
Packaging Design
I designed and managed the packaging for all Omphacion products, starting with the team to select the most suitable containers for the contents. I then created the designs, ensuring users could access all product information clearly and immediately. Additionally, I oversaw the design of the external packaging for a cohesive and visually appealing presentation.
Social Media
I regularly manage the strategy and creation of content for Omphacion’s social media channels, primarily Instagram and Facebook.
Set Direction
I have led the direction of photo and video shoots, collaborating with photographers, videographers, and models to create high-quality visual content for Omphacion’s communication.
