Ferrari Formaggi

From 2022 to 2024, I managed communication for the client Ferrari Formaggi while working at Smallfish agency in Milan.
I was responsible for packaging design, specifically for the Christmas 2022 and 2023 gift boxes, which were sold in supermarkets across Italy. These campaigns were complemented by social media activations involving influencers such as Emanuele Ferrari.
Additionally, I worked on social media design for the brand’s Instagram and Facebook channels. I also handled digital and print productions, including flyers and newsletters.

ART DIRECTION - PACKAGING DESIGN - SOCIAL MEDIA DESIGN - SET DIRECTION - NEWSLETTER - PRINT AND DIGITAL DESIGN

Packaging Design

I was responsible for creating various Christmas gift packages for Ferrari Formaggi in both 2022 and 2023, from initial concept to prototyping, and finally to the shooting of all elements for the final graphic composition of the packaging.

The most enjoyable and rewarding part of this work was seeing these packages displayed in supermarkets across Italy.

Social Media

I regularly managed the strategy and content creation for Ferrari Formaggi’s social media channels, primarily Instagram and Facebook.

Set Direction

I managed the still life set design for the production of photographs later used in the graphic composition of gift box packaging for Ferrari Formaggi.